What our ad campaign management includes
We handle the technical and strategic side of your campaigns. You set the budget, we do the day-to-day work and explain what is happening. Before launching anything, we check that your website and landing pages are ready to welcome the visitors you are paying for.
- The structure of campaigns, ad groups and keywords
- Targeting by location, interest and type of search
- How the budget is split between campaigns
- Conversion tracking: calls, forms, bookings, sales
- Ongoing optimization and a clear report
Google Ads: be there at the moment of the search
On Google, people are already looking for what you offer. The challenge is to answer the right searches, in the right area, without paying for clicks that will never lead to a sale.
We build tight campaigns, filter out off-topic searches with negative keywords and send ads to pages that truly match the request. If your Google Business Profile is linked, your ads can also show your location. We also review the actual search terms that triggered your ads, to spot new opportunities and wasted spend.
Meta and Instagram: reach people before they search
On Facebook and Instagram, you are not answering a search. You are showing up in front of people who look like your customers, near you, while they scroll through their feed.
We define the audiences, set the placements and compare different mixes of existing messages and visuals to see what works. Facebook and Instagram campaigns are managed in one place, which lets us follow their budget together.
Your visuals, our management
To be clear: we do not create ad visuals, photos or videos. You supply your own visuals, or we work with what already exists, such as the images on your website or content already posted on your social accounts.
Our job is to put those pieces in the right place, in front of the right people, with the right budget. We tell you which formats each platform asks for and which ads perform best, so you know what to prepare next.
Conversion tracking and ongoing optimization
A campaign without conversion tracking is like driving with your eyes closed. We set up tracking in Google Ads and Meta Ads to see which ads lead to a call, a form sent, a booking made or an online sale.
After that, we adjust regularly. We cut what spends without results, build on what works and revisit bids and targeting. You get a jargon-free summary, which can also be added to your automatic reports.
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